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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Publisher: Que Corporation,U.S. | ISBN: 078974256X | edition 2010 | PDF | 192 pages | 7,71 mb

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes

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